A little about the Product Hunt terms:
Each day, Product Hunt features the best products.
The ranking is based on upvotes and other secret factors. It looks like the Product Hunt algorithm favors upvotes from active users over new signups.
The goal is to reach the Top 5 Products of the day.
Then, your product would be featured in the next Product Hunt newsletter issue (500k readers).
Also, you'll receive a fancy badge for your website...
Lately, the Product Hunt team seems to feature up to 10 products in their newsletter though.
Then, it's not the end of the world if you get the 6th or 8th position...
Reaching the top 5 spots seems like a vanity metric but it's not...
It's a fact that people rarely scroll on the web!
A NN Group research pointed out that 57% of people might never scroll.
Eventually, the products on the top positions attract more visitors!
You can quickly validate that by comparing the upvotes gathered by the top 5 products versus all the other products.
It's obvious that more upvotes equal more product visits too.
The reason is simple! You bring your product in front of thousands of pairs of eyes.
More specifically, you can achieve multiple goals...
A good Product Hunt launch has several benefits:
It's wise to set your goal before launching. Then, you can plan better and prioritize your activities.
For sales, you need an exclusive tempting offer.
For SEO, you need to pick your keywords wisely.
For early users, you need an invite system, not a payment flow
Until now, you have a product & an end goal for your launch
There're two ways to launch on Product Hunt:
Both of them have pros & cons.
1. Launch your own product
2. Find a hunter
A rule of thumb is to get a hunter for your first launches to boost your reach and learn from them.
Then, you'll have the experience & the audience to launch your own products.
Here is the typical traffic for a Product Hunt week:
A simple framework to pick the right day is:
Always be careful to not choose a public US holiday (or other country's ofc) for your launch
Here is an interesting case study by @AntoineMilkoff about his latest launch and how it affected by thanksgiving holiday
The Product Hunt day starts at 12:01 AM PST and makes total sense to post your product the earliest you can.
The "game" lasts 24 hours and you need to take advantage of every single minute.
During your launch day, you need to be 1000% active and engage with your fans and the community.
It's a crazy day and you might need to say "thank you" in 100+ different ways.
Your presence is as important as your product. People love to know who is behind a product.
You'll have significant traffic for the next 2-3 days & you need to make sure your website/app is ready to take advantage of this exposure.
Check your email lists, payment flows, website uptime regularly to make sure everything runs smoothly.
Sometimes it makes sense to keep up the momentum & virality with HN & Reddit posts.
After a week, your traffic will begin to fade but you'll definitely have a steady stream of hooked daily users.
Usually, the amount is <5% of your traffic peak during the launch days.
That's all folks!
If you want more insights check my launch checklist...
It includes all these tips (+ many more) and useful apps, resources & acquisition channels for your launch.
Save $10 with the link below:
* RT if you know ppl who can benefit.
And the mindmap version of this thread by @lexpaval 🧠